Online publisher Quartz throws out tradition in its new homepage design

In their approach to their latest homepage design, designers at online news outlet Quartz posed the question,  "If you start throwing out the old conventions, what can you do instead?" For a long time homepages for news outlets have served as a dashboard of sorts, featuring streams of headlines and teasers. Quartz's latest approach, launched last week, aims to put a face on the publication. 

"In the current environment, [establishing] a publication's reason for being is more important than ever. We think our purpose is to be a guide to the world economy for smart, worldly people. So short of literally writing that out, the new Quartz is designed to convey that." — Quartz Executive Editor Zach Seward

Read more: Traditional Homepages Are Obsolete, Says Quartz. Here's What They Built Instead. (Fast Company)