The head of Google's core ranking team, Amit Singhal, posted on G+ that they have introduced 890 improvements to Google Search in the last year. To celebrate, he posted his Top Ten changes in Google Search since 2004. Ten years ago, I don't think I would have thought most of these were possible. Like these two:
According to BuiltWith, as of this writing over 26,000,000 live websites use Google Analytics. It's a fantastic tool that offers us data about our websites - loads of it. All for free! (For most of us, anyway.) Which is great. But there's a problem. It needs to be analyzed, segmented, put into context, preferably with sensible visuals that we can understand. Not everyone has the time or the expertise. Luckily there are tools that that can help.
August is the month for web analytics at Othermachines, and we're starting with a planned roll-out of the upgraded Universal Analytics tracking code for all of our Managed Drupal clients. If you have a website and aren't yet set up with Analytics, or need help upgrading, contact us and we'll give you $50 off our professional services until the end of August (see coupon at the end of this post).
Google has announced that they are beginning to give sites that use HTTPS a boost in their search engine ranking. According to Google Webmaster Central:
"...we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal."