"By cutting away things that people don’t need, you focus their attention on the smaller amount of information and the smaller number of features. Everything added to the interface is something else users could do wrong or that could get them in trouble. Shaving away stuff hones design."
Dr. Jakob Nielsen (usability expert), 3 Questions With Usability Expert Dr. Jakob Nielsen (Laserfiche)
"If the situation involves communication with others, simplification is almost always the right answer."
Scott Adams (Dilbert creator), Simplifiers and Optimizers (BoingBoing.net)
"Obvious always wins."
Luke Wroblewski (digital product designer)
Obvious always wins. pic.twitter.com/3mggyCypmS— Luke Wroblewski (@lukew) April 11, 2014
"Is Google simple? No. Google is deceptive. It hides all the complexity by simply showing one search box on the main page. The main difference, is that if you want to do anything else, the other search engines let you do it from their home pages, whereas Google makes you search through other, much more complex pages."
Don Norman (author of The Design of Everyday Things), The truth about Google's so-called "simplicity"
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity."
Charles Mingus (American jazz double bassist, composer and bandleader)